Open workshop

The Case for Change: From Gut Feelings to Strategic Clarity

Build a compelling case for change that resonates from boardroom to shop floor.

A strong case for change is the heartbeat of every successful transformation.


This two-day workshop empowers leaders and change agents to create clear, credible, and compelling data and narratives that mobilize action. Participants will learn how to shape strategic messages, align stakeholders, and anchor adoption in both data and real-world context.

 

Target Group & Roles

The workshop is designed for professionals leading or enabling change.

Typical participants include:

  • Transformation Leads: Setting the direction for change initiatives
  • Project and Program Managers: Responsible for integrating the case for change into delivery
  • Change Managers & OCM Professionals: Crafting the narrative and engaging stakeholders
  • Business Executives and Sponsors: Aligning change messaging with strategic goals
  • HR Business Partners & Communication Leads: Translating business strategy into human impact
  • Lean/Agile Coaches & Product Owners: Connecting transformation goals to teams and ways of working

DAY

1

Understanding and Framing the Change

Why Do We Really Have to Change?

  • Business drivers and disruptors
  • Burning platform vs. burning ambition

What Does the Change Look Like?

  • Target state vision and purpose
  • Scope and key transformation goals

What Are the Challenges?

  • Change friction and organisational inertia
  • Mapping barriers to change

Readiness Assessment

  • Dimensions of readiness (culture, capacity, leadership, etc.)
  • Group exercise: assessing current state

Stakeholder Perspectives and Engagement Planning

  • Power-interest grids
  • Influence pathways

DAY

2

Anchoring the Case and Driving Value

Benefit Mapping

  • Identifying measurable benefits
  • Linking benefits to roles and capabilities

Co-Creating the Change Narrative

  • Crafting the case for different audiences
  • Practical storytelling with data and empathy

Practice: Case for Change Pitch

  • Feedback and Iteration
  • Peer review with facilitator coaching

Sustaining the Case

  • Channels, champions, and change agents
  • Embedding into operating rhythm

Feedback & Closure

Capture insights, commitments, and post-workshop support needs.